AIM awards
Not just who used AI. Who used it best.
The first annual celebration of the campaigns, teams, and founders who proved AI can actually move people. No participation trophies. Just the work that made the rest of us stop and ask: how’d they do that?
Evaluation Criteria
- Efficiency & Effectiveness (40% Weightage)
- Innovation (30% Weightage)
- Overall Idea (30% Weightage)
Period of Work to be Entered
1 July 2025 to 30 June 2026
1. AI Transformation of the Year
For organizations that have embedded AI across marketing functions.
2. Best AI-Led Growth Strategy
Where AI directly contributed to measurable business growth.
3. AI Innovation in Marketing Operations
Transforming workflows, automation, and team efficiency.
4. AI-First Marketing Organization Award
For building a fully AI-integrated marketing ecosystem.
5. AI for Revenue Acceleration (B2B)
AI impact on pipeline velocity, win rates, deal expansion.
6. AI for Customer Acquisition (B2C)
AI-driven performance marketing & acquisition optimization.
7. Best Predictive Marketing Initiative
Use of AI for forecasting, scoring, or modeling.
8. AI in Performance Optimization Excellence
Real-time bidding, budget optimization, media efficiency.
9. AI-Powered Personalization Excellence
Hyper-personalized journeys at scale.
10. AI in Customer Lifecycle Management
Retention, loyalty, churn prediction, upsell.
11. Conversational AI Excellence Award
Chatbots, AI assistants, conversational commerce.
12. AI-Driven Creative Campaign of the Year
AI-enabled storytelling and campaign execution.
13. Best Use of Generative AI in Marketing
Content, visuals, dynamic creative, campaign scaling.
14. AI in Brand Innovation Award
Elevating brand experience through AI.
15. AI in Marketing Analytics Excellence
Advanced attribution, data modeling, insight generation.
16. Best Use of AI for Market Intelligence
Intent data, competitive analysis, buyer behavior insights.
17. AI-Driven Customer Insights Award
Turning data into strategic action.
18. Emerging AI Marketing Leader of the Year
Individual award (CMO / Head of Growth / Director).
19. AI Marketing Team of the Year
Recognizing collaborative AI execution.
20. Responsible AI in Marketing Award
Ethical AI usage, governance, privacy-first innovation.
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